Everything it produced or co-produced for its new streaming service was and is fresh. At launch, it had a Reese Witherspoon and Jennifer Anniston prestige-bait drama ( The Morning Show), a Jason Momoa-led sci-fi epic ( See), a comedy about Emily Dickinson ( Dickinson), and a dream. On the other hand, Apple TV+ didn’t have much of a library. On the positive side, it had brand recognition and could easily offer its service for free to those who bought new Apple devices (a deal that is, as far as we know, still going on).
So, when it launched in 2019, it did so with a major advantage and a major disadvantage. Because, despite not dominating the streaming market like its peers, Apple TV+ has one of the world’s biggest tech giants as its foundation, and with no existing IP already tethered to their service, a seemingly unlimited world of creativity to break into. In comparison to its competition in the streaming wars, Apple TV+ somehow manages to be both an underrated gem and a big fish in a little pond.
